Before launching a PR campaign, you need to learn your own story and tell whoever is willing to listen repeatedly until you have mastered it.
Take a break and read all about it
In business reporting, numbers are everything. No reporter who knows his onions will ignore it. In the newsroom, good numbers or terribly bad ones are irresistible. Take this and use it to your advantage.
Information about new products or corporate milestones properly packaged and sent to the media, can result in a multitude of inquiries that may give the firm some quality sales lead.